Monday, March 30, 2009

Fact Communication Technology

Fact Communication Technology

Communication Technology (Teknokom) is the hardware equipment in an organizational structure that contains the social values, which allows each individual collecting, processing and sharing information with individuals, other individuals (Rogers, in Abrar. 2003).

The implicit definition above that

** Teknokom is a tool.

** Teknokom born of a structure of economic, social and political.

** Teknokom bring the values that come from the structure of economic, social, political and particular.

** Teknokom improve human senses, especially the ability to hear and see.

** The four aspects of the communication technology is the criteria in assessing whether a device (hardware) is teknokom or not. If these four criteria is not owned by a device (hardware), then it can not be said as a teknokom.

Eg mobile phone call (mobile phone). I called the phone teknokom? The answer is determined by the answers to the following questions:

n> if the mobile phone a tool?

n> if the phone was born by the structure of economic, social and political particular?

n> if the phone bring the values that come from the structure of economic, social and political gmembuatnya yan?

n> if the phone's ability to improve human senses?

n> Answer to question 1 is clearly yes. Question 2 was born he's capitalist economic structure and social liberal. Question 3 is also a clear, liberal values to bring the phone, mobile phone owners can contact and be contacted by anyone. Question 4 is also clear, the phone senses increase of people who use. Finally the phone as a legitimate teknokom.

n> can be the phone mengintegerasikan traditional values (eg sowan), creating a lifestyle and behavior of the capitalist profit orinted consumer culture and practice, to make mobile phone users have a new ideology in the context intelektualitas and morality.

n> Teknologisasi that occurred in the third world is like two-edged sword, that is, as a crusher and values. As a value-berjuis the capitalist West rasionalistik, individualistik, positivistik, but also not as well as the local cultural-religious asketis, fatalist, and to uphold the principles of collective collegia (Denis Coulet, in Abrar. 2003).

Different communication technology and information technology:

n> is a processing technology, processing and dissemination of data by a combination of computer and telecommunications.

n> communication technology is a tool that adds the ability to communicate.

n> In International Communication Association / ICA (international association of communication scholars) menekuni for graduates who are in communication technology Communication and Technology division. Yan gmenekuni tekonologi for the information on Information Systems division.

n> Teknokom growing rapidly as the support electronics technology, so that the communication is no longer limited space and time.

Electronics technology established principles prinsipn teknokom:

n> object can be changed into the image through the lens.

n> projection image can be changed mednjadi waves through elektromagnetik cell images (scanning device).

n> sound signal can be converted into electricity through a microphone.

n> electric signals that contain the image projection and sound emanated through cable, satellite communication services, electrical signals can be sent any where in the earth, even to outer space once was.

n> Signal received antenna system and into the tool that can change the signal back into the projection image, the image can be viewed on screen, printed and duplicated (Ishadi and Wahyudi, in Abrar. 2003).

n> Teknokom allows people to see that various social phenomena related and affect each other., especially for the open society (open society).

n> at the audience (audience), teknokom used to search, manage, share, meyimpan, compare, updating information, so that teknokom become central in the process of communication.

Relationships teknokom and culture:

n> teknokom as factors that dterminan in the community, it can create social change, and change people's lives, eg, become more egaliter.

n> teknokom as industrialization, he created ririskiky amassal in the number of lots.

n> teknokom as a new tool, not all the negative effects teknokom can dteratassi well (McOmber, in Abrar 2003).

Message teknokom is to educate users:

n> demassifikasi do, not mass, control changes occur in the audience a message, by selecting the appropriate information with their desire. Massifikasi Conversely, the control message in the information producers, such as newspapers, radio, television, the audience only pasrah news broadcast.

n> adapt, it must adapt to the various standardization, from the technical instructions penggunaaan, allow technical, and humanitarian values and the meaning of the message teknokom.

n> improve information:

(a) dealing with individuals in the regions / countries with a fast,

(b) deliver the aspirations and expressions that make familiar with each other,

(c) the results of the culture menucul in the various regions / countries,

(d) mengingkatkan their participation in social life that involves all political regions / countries.

Teknokom public relations and information:

n> understanding of the information society:

(a) those who have been affected terpaan (Exposure) mass media and global communication, the community aware that information and get a sufficient explanation (popular term),

(b) people who make the information as a commodity that is very valuable economic, related to the other people in the global communication system, and access the information superhighway (term communication).

Source: Abrar, Ana Nadhya. 2003. Tekonologi Communication, Science Communication Perspective. Yogyakarta: LESFI

0 comments:

Template by : Kendhin x-template.blogspot.com